Guides
Six guides for practice owners and office managers
Each one quotes the rule or the survey it rests on, lists its sources at the end with links, and ends with something you can do in the next hour. Free to read whether or not you hire us.
In the order to read them
- 1
How an independent optometry practice competes with optical chains on Google
What a chain-branded optical actually does on Google, where the independent already wins, the October 14-town snapshot, and six things to fix in order.
- 2
Google Business Profile for optometrists: the complete setup, with the rules quoted
Categories, services, a profile for each doctor, photos, the booking link, reviews, HIPAA-safe replies, and what changed in 2025.
- 3
Vision plan directories and Google: the two lists that have to agree
Why the plan's find-a-doctor tool decides first, how to make every field match, the insurance page in text, and what Texas's 2025 law changed.
- 4
The eyeglass and contact lens rules your website has to follow, and the page they deserve
The 2024 Eyeglass Rule, the Contact Lens Rule's eight-hour clock, Texas, Florida and California, "free" offers, and the sentences you may and may not publish.
- 5
The service pages patients search for: one page per visit, and what each one says
The eight pages, in the order to build them, the eight parts of every page, the words that get a page in trouble, and who approves.
- 6
Myopia management and dry eye pages: the two growth services, written without outcome claims
The demand in numbers, what is FDA approved for what, the two page structures, the claims that get practices in trouble, and what patients actually search.
Follow-up
Have the check done for your practice instead.
Ten searches, your profile, your website, who is above you, and a 90-day plan, usually within two business days. Free, and yours to keep.